You’ll need to persuade people at many stages in life, this isn’t only limited to business, marketing and sales. In fact, you’ll need persuasion skills during your school and college life as well! Thus persuasive writing cannot only help you if you’re a marketer or salesperson, but it can also help you in your studies too. However, it can be tricky and you’ll be proved wrong if you’re not good at persuasive writing. For this reason, many students search assignments and dissertation help online to get help with persuasive essays.
Luckily, you can learn persuasive writing easily – in fact, you’ll become an expert when you finish reading this article. So let’s start with the best techniques and tips that show how it can be done with perfection.
9 Tips for Better Persuasive Writing
If you want to become a more influential writer, here are a few persuasive writing tricks you can use:
- Pick Something You’re Passionate About
You can only persuade someone when you’re talking about something you truly believe in. If you have the option to choose your own topic, go with the one that matches your beliefs and taste. You will have to research regardless, but if you already have a strong opinion it will make writing easier.
- Know Your Audience
If trying to convince your readers to trust you and agree with you, get to know them first. For example, you’re writing a persuasive letter about why homework should be banned from school systems. Your audience who your argument will be mostly teachers and parents. So keep that in mind when you’re writing to your targeted reader to better convince them.
- Hook The Reader
Write your opinion with a statement that clearly expresses your point of view. After reading your headline, the readers will be meeting with your opening paragraph. At this point, they’ll decide if they should keep reading your work or head out somewhere else. The best thing you can do is start with a fact or evidence that supports your thesis. This will guide your reader in understanding what the essay is about and what is your position.
- Research Both Sides
If you want the reader to agree with you, you should know what they’re supposed to disagree with. Your audience may have different opinions, so work on knowing both sides of your argument. So if you can effectively counter the opposition it will answer any follow-up questions a reader may have. Moreover, avoid sticking to limited word counts, as it doesn’t matter if your copy ends at 400 or 3000 words. Although what matters is that you say everything you need to say and cover all the key objections.
- Be Empathetic
One of the most effective persuasion methods is to use empathy. Your reader will more likely believe you if they feel like you can relate to and understand their experiences. Thus, use emotional appeal in your persuasive writing as it targets the audience’s sensitive areas. Meanwhile, you should also give a logical explanation for why their beliefs should change. This will reduce their likelihood of disagreeing with your points out of emotions.
- Add Rhetorical Questions
Instead of giving your reader the answer, present them with questions. This way the reader will have to answer for themselves – this is a good persuasive strategy. Your reader is more likely to believe in an answer which they come up with rather than what you give them. So give your reader the freedom to reach the conclusion themselves especially if it supports your point of view.
- Use Emphasis
Exaggeration isn’t always bad – it can help you display urgency, exclusivity, or just make a point. Such statements aren’t meant to be taken literally but instead convey a powerful image. For example, if you want to convince readers that a café is bad, say their service “starved you to death.” Although this isn’t completely true, it still creates a vivid picture for your reader.
In marketing, you’ll find many great examples; Disney calls itself “The happiest place on Earth.” We all know this is not entirely true because ‘happy’ is different for everyone. Regardless, they still create a desirable feeling for the audience—children and their parents.
- Repeat Yourself
Don’t do it recklessly but strategic repetition can help you to gradually remind the reader of your message. Hence, find different ways to make the same point by rephrasing. You can also use true stories, metaphors, or other devices to emphasize your point without boring the reader with repetitiveness. Lastly, avoid using the same language while you’re repeating your point because it will just waste your reader’s time.
- Start Small
Don’t try to hit the nail on the head at once, especially when you’re writing about a complex topic. Remember this especially if your audience is pretty tough to convince. So start by covering the background a little and giving your readers simple points to agree on before they get to the difficult parts of your copy. This will help you convince your reader to understand your point easily even if it’s a complex topic. So try this and you’ll see them nodding their heads in agreement as they read on!
People are getting smarter year by year so it’s not easy anymore to convince them. If you’re trying to persuade them through your writing, you’re going to need our pro tips and tricks! Each time you use these methods, you’ll be able to persuade your reader regardless of their own opinions. Lastly, reach out to essay and dissertation help UK to learn about persuasive writing and much more! Their experts will help you with academic writing, tests and applications to help you write any piece with confidence.